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Creating a Lookalike

You can create a segment and/or audience from a modeling of matched audiences by utilizing the Create Lookalike function.

To create a lookalike:

  1. From the Segments screen, hover over the last column of the segment to use to create the lookalike, open the actions list and then select Create Lookalike.

  2. The Create Lookalike dialog appears. Complete the following fields:

    • Lookalike Name: Type the lookalike name.
    • Lookalike Similarity: Move the audience similarity slider from left to right as needed.
    • Include seed users in this new lookalike segment: Check this box if you want to include seed users in this new lookalike segment.

  3. Click one of the following:

      • Creates a segment that will appear in the Segments table. Once the segment status is Ready, the segment will be available for audience creation in the Custom Audience > First Party list.

      • Creates a segment that will appear in the Segments table. Once the segment status is Ready, the segment will be available for for audience creation in the Custom Audience > First Party list.
      • Creates an audience that will appear in the Audiences table.

    Your lookalike is now created.